Strategy & Branding


Capiche was commissioned to carry out a re-brand in 2005 – guiding what was previously an SOE into a new era as a privately-owned, commercial retailer.  VTNZ's new identity and livery communicates the idea of 'momentum' – turning a grudge purchase of a Warrant of Fitness into a quick and painless process – check in, drive on. To this day, Capiche continues to ensure all advertising and collateral is delivered to the same proposition – across television, radio, outdoor, online and in-station promotion.

Project Info