Corporate Branding

Serious Fraud Office

When new Chief Executive Adam Feeley arrived at the helm of the SFO, he had a clear vision for what the Office needed to achieve: to deal with serious fraud efficiently and effectively and demonstrate to businesses and mum and dad investors that perpetrators are being brought to account.

Consequently, the new brand identity and website convey strength and action – not quite the FBI, but that was a guiding consideration!

Project Info