Engaging youth in outdoor activities, along with the thrill of adventure this may bring, is not an easy task. To counter the competition, including the age of digital media, Capiche was commissioned by Scouts New Zealand to help enhance its brand offering. "Adventure for Life" is Scouts’ new core proposition, portrayed as Adventure Plus. The result? More members, more visibility, better programmes and 15,000+ Scouts looking forward to its next adventure every week.