Power of Attorney Campaign

Ministry of Social Development

A recent review of the EPA (Enduring Power of Attorney) provisions to the Act was undertaken in Parliament and after extensive public consultation the findings showed that there was confusion and misinformation about EPA’s. MSD came to Capiche on behalf of the Office for Senior Citizens to provide full creative for a campaign that would inform and give people better understanding and knowledge on how to set up an EPA. They were communicating with older people, attorneys and the wider public so the creative needed something that would resonate well with everyone, bring back those fond memories of when you were a child.

Capiche currently works with many different sectors at the Ministry of Social Development.

Project Info