To be first every time is an ambitious undertaking. When IDPE Recruitment tested its value proposition with a cross section of clients, they soon realised its relevance and value wasn't being communicated as well as it should be. IDPE commissioned Capiche to develop its brand positioning strategy, a new name to reflect it, and a new visual identity system to enhance customer engagement and brand recall. Capiche has since managed all aspects of Place Recruitment’s brand positioning, collateral and environment development.

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