Otago Regional Council
Getting the tone right for a diverse audience from Balclutha to Dunedin, to Queenstown and Oamaru, being modern without losing sight of valued traditions and looking toward the future without being futuristic requires balance. The Council needed a document that would ‘speak’ to the people about their issues, in their language and on their terms - to stimulate valued debate and input to the 10 year plan.
We created a series of hero images made of multiple exposures of iconic regional imagery, demonstrating how everything is connected. We used a strong typographic layout for both print and online, with messaging encouraging people to ‘have their say’.