Integrated Campaign

NZ Wood

The brief was to encourage New Zealanders to live in a wood-wise world. Our solution was a brand identity that picked up on the life-enhancing qualities of wood – from an environmental, economical and cultural perspective. The more timber we use, the more forests we plant – and the result is 'a better world' for all.

A full campaign was developed to support this: DM, outdoor, print, television and website.

Project Info