Direct Advertising

NZ Petroleum & Minerals

In the oil and gas industry worldwide, the New Zealand Government offers something very unique: access to seismic data via an online database – FREE.

Usually released via regional 'block offers', the Northland release needed to achieve cut-through, and ensure potential international investors sat up and took notice of New Zealand – despite our location in a fairly isolated part of the world.

So the message was conveyed on a portable DVD – allowing an animated video to sell the opportunity, and data to be delivered directly into the hands of the right people. It was well-received with some oil companies suggesting other countries should take a leaf out of New Zealand's book.

Project Info