Awareness Campaign

NZ Wood

New Zealand’s forestry industry plays a significant and valuable role to New Zealand and New Zealanders. 

Following on from the successful NZ Wood campaign four years ago, this campaign concentrates on profiling the forestry industry – its contribution to our GDP, to employment and to providing recreational opportunities for many New Zealanders.

Three key messages were developed that simply tells the NZ Wood story; of economic value, outdoor enjoyment and positive environmental impact.

Project Info