Pop-up card


To commemorate 100 years since the Battle of Passchendaele, WW100 developed a campaign to celebrate the compassion of the New Zealand women who made it their mission to help people in need.

As part of the campaign, Capiche developed a direct mail piece based on a video created for the campaign. The pop-up card is a physical representation of a pop-up scene in the animated video. 

Project Info