Brand Evolution

Manfeild Park

Manfeild has a long and well-established reputation as being one of New Zealand’s most exciting motor-racing circuits. After the addition of a world-class indoor event facility, Manfeild set out to reposition its brand as ‘more than a motor-racing circuit’. Capiche assisted with management workshops, strategic positioning recommendations, visual identity evolution, website development, outdoor advertising and collateral development. 

Project Info