The Festival of Education was a public event held around the country earlier this year. The event was a joint initiative between Cognition Education and the Ministry of Education designed to celebrate and share educational innovation, collaboration and excellence.
The event provided a platform to showcase education initiatives that support Māori educational achievement across all educational settings (early childhood, schools, whānau, community and iwi).
Capiche was engaged to develop a vibrant, modern and active publication, reflecting the essence of these initiatives.
Tonally the publication is uplifting, celebratory, inspiring, empowering and an enjoyable read. Content was written in plain language, and has a warm, friendly, practical and approachable feel to it.
We used energetic brush strokes to highlight features, coloured skies as page backdrops, unique and custom fonts that worked harmoniously with the supporting graphics. We then combined the Ministry of Education’s brand assets and fonts to balance the brand expression and energy each of the initiatives.