Consumer Protection Campaign

Consumer Protection

Consumer Protection’s first information programme aimed to raise awareness of consumer rights when making purchase decisions. The key was to help consumers understand their rights, preferably before they buy.

Our approach was to develop a campaign platform that used consumer heroes to empower consumers to make good purchasing decisions.

A mix of print, social and digital media was developed, using the consumer heroes to deliver the key messages. 

Consumer Protection - Faulty Products

Consumer Protection - Buying online

Project Info