Cyber Smart Week 2017
What can you do to step up your cyber defence?
CERT NZ is the Computer Emergency Response Team for New Zealand. Their goal is to help New Zealanders to improve their cyber security.
As part of their outreach programme, Capiche created the ‘Get Cyber Smart’ campaign platform, and led the development of the advertising strategy. Capiche created advertising, resources, editorial and social media that were made available via the campaign website page. https://www.cert.govt.nz/cybersmart/
The results were outstanding, with the campaign reaching more than 1.75 million people through the 64 partners who joined the campaign. Uptake of resources was 44% higher than anticipated and the campaign page attracted 51% more page views than planned.