Brand refresh and application

Bathurst Resources

Due to a recent joint venture, Bathurst Resources has become New Zealand’s largest coal mining company.

Capiche helped to clarify the organisation’s brand positioning and evolve the brand identity to reflect the Bathurst of tomorrow. The company story centres around the concept of respect and prosperity for their people, customers, shareholders and New Zealand. 

Our job was to showcase a level of professionalism for the ASX and shareholders, whilst still communicating an approachable and responsible company culture.

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Project Info