Direct Interactive marketing
How do you get top oil and gas executives from around the world to attend an Oil & Gas Summit in New Zealand?
By issuing them with a personal invitation from one of the world's leading petroleum experts, Dr Duncan Clarke.
The invitation was housed in a custom-designed package, via an iPad App. The App allowed us to release updates to the invitation, adding interesting information over a period of six months to whet the appetities of the invitees and then provided realtime updates to individual itineraries.
