Brand Identity


In support of radical changes to the Licensed Motor Vehicle Dealers Act, Capiche was commissioned to research MTA’s brand proposition with a range of MTA's target audiences. Following this a new strategic direction was agreed and a new visual identity commissioned. Capiche managed the strategic review, developed the new identity, oversaw the production and distribution of signage for 4,000 plus members, and designed and produced all internal communications and launch collateral.  

Project Info