Building off a simple yet compelling brand strategy, advertising for NZ Wood starts with trees, demonstrating their crucially important function as environmental moderators in a 45 second television commercial.

By gaining widespread public acceptance of the role of wood, we have set a firm communications platform from which to develop more specific, tactical initiatives that demonstrate the compelling characteristics of wood as a building material: flexible, natural, strong, fire resilient, beautiful and above all, sustainable.

VTNZ is back on television after more than five years.  Capiche developed a series of three 30 second TVCs focussing on three key reasons why you should get your Warrant of Fitness at a VTNZ station:  safety, convenience and independence.

As if these reasons aren’t compelling enough, all are delivered in a bright and humorous way taking some of the ‘grudge’ out of getting a Warrant.