This brand look and feel aims to excite audiences, local and international, about the depth of opportunity in minerals exploration and investment in New Zealand. 

A direct marketing pack was developed to send to key petroleum geologists worldwide, encouraging them to take a look at the opportunity that New Zealand presents. The pack included a DVD player asking recipients to press the play button to find out about the depth of seismic data available within the pack – and suggested that they ‘set their sights on New Zealand'.