NZ Wood is a development programme funded by the forestry and wood industry. Capiche was commissioned to develop the naming, brand and advertising strategies for the programme that would contribute to the vision of a wood-wise world – where planted forests are highly valued by New Zealanders and wood is regarded as a first choice building material.

Based on the brand essence ‘life-enhancing’, the programme name and positioning “NZ Wood – for a better world” was developed and applied to direct-marketing and promotional collateral communicating with key audiences:  industry, specifiers
and consumers.