Capiche worked with MAF to develop a brand message that aligned the diverse divisions within MAF. The result, a new corporate message:
"MAF - Enhancing New Zealand's Natural Advantage".

This was followed by the sub-branding of MAF Biosecurity New Zealand, a MAF agency specifically focussed on the prevention and control of biosecurity risk in
New Zealand. This sub-brand required particular design sensitivity to balance
the need to be both authoritative and encouraging for its public and internal
MAF audiences.